The King Gets it Right

Burger King has managed to provide and example of how cross promotion with Twilight can be done right. Their ads about Team Edward vs Team Jacob, and everyone coming together over burgers are hilarious to me. Maybe that is only because I'm totally not into the whole Twilight dealie so I don't get it, but I think they are clever. The ad adeptly advertises New Moon as well as Burger King, and it is clear in doing both. No confusion, no feeling of patronizing or pandering, just a clever ad for two products.