This Commercial Makes Your Brain Look Smaller

So I'm sure you have seen the Burger King commercials featuring the guy with tiny hands, and while I do think this is an amusing idea (it always makes me think of Austin powers and carnies - smell of cabbage, very small hands, haha!), I do think they got it backwards. Isn't the point of the ad that the dollar burgers at the King are so much bigger than the dollar burgers everywhere else? So shouldn't it be someone with extra large hands and his friends say don't worry, eat this burger and they will look smaller? Or is it supposed to be that the burger is so big the tiny hands can't even hold it? I'm confused. And now I want a Whopper. Great.