Who Are These Razors For?

So what is the deal with the Gillette ads where video game versions of athletes like Tiger Woods leap out of the tv and race each other to get to the razors? I understood when it was the athletes themselves, people like to buy things associated with their idols- that's the whole point behind having a spokesman for your product. But who wants to be a video game version of their idol? Did the endorsement prices for these guys get too expensive so we had to go with animation, or are they trying to do some sort of weird cross advertising where the games get recognition too. If so, it's ineffective since no actual games are mentioned. Or maybe they're trying to aim it especially at younger guys who are just starting to shave thinking that if they get brand loyal early on they will stick with Gilette. But wouldn't the real guys also help with that aspect? Either way the concept is lame. Cartoon characters fighting over razors so they can shave is just plain stupid - they should be fighting over erasers. Ha!