The Worst

Pepsi Max – okay – so while most people probably found the head bobbing annoying I didn’t. This commercial is on my worst list simply because of the product. The last thing a Pepsi (or anyone in today’s world for that matter) needs is more caffeine. C’mon people – get off the juice!!

Under Armor – I’m not sure what it was specifically about this commercial that irked me. The training stuff was actually kind of cool. But then it got into the whole “We are the prototypes” army propaganda stuff and it lost me. I think I just got a strong vibe that they would all be sweaty and stinky and couldn’t get past it.

T-Mobile – Charles Barkley finally gets put into Duane Wade’s Fave Five and starts calling him all the time. Funny, but the joke went on way to long and wore out its welcome. There’s caller id on your phone dude – stop answering!

Bud Light – The one failure in a night of great ads, this one featured Carlos Mencia (ugh) with his class of ESL students in a bar. He tells them that American women like foreign accents, and what follows is a series of bad, and somewhat racist, jokes. The one redeeming feature – one guy’s come on line “you have the thighs of a SHerpa.” If I was a man (and single) I would so use that line.

AXA Equitable – I almost feel bad criticizing this ad because of the gorilla. He seems nice and like I said yesterday I like animals. But this spot was dull. Like, finances dull.

Doritos – the whole premise was good – give a new artist a platform and let people hear a bit of a song and maybe they will buy it on itunes and the artist will become the next big thing. Unfortunately, the song sucked. And there should have been several artists – this was definitely a campaign that needed a series of different spots.

Daytona 500 – I’m no Nascar fan by any means, but this ad sucked. Lots of cars driving through a motor – dumb. Airing it four times, even worse.

Sunsilk Make Life Happen – shots of Marilyn Monroe, Madonna, and Shakira because they are great women whose hair tells their story – huh? Weird threesome, Madonna hasn’t had the same hairstyle for more than ten minutes ever, and how the heck is hair supposed to tell your story? Bad.

Gatorade – Yes, I liked the dog. But saying that a dog and Gatorade are both man’s best friend is patently false. The only time Gatorade is your best friend is if you are seriously dehydrated from the stomach flu. That dog deserves better.

SalesGenie.com – the most racist cartoons I have ever seen. Ever. I’d rather go out of business than use this company to increase my sales leads.