The Skittles Touch

I don't usually see many commercials for candy since I don't spend much time watching MTV or other youth targeted channels, and the programs my daughter watches are for young enough kids that the commercials are mainly targeted to the moms (diaper rash ointment anyone?). But this weekend I watched the first bit of Bruce Almighty on USA and got to see a Skittles commercial which was pretty funny. In it there is a guy who has a less valuable version of the Midas touch - everything he touches turns to Skittles. When we first see him he is sitting at his desk looking quite forlorn, and holding up his hands like a surgeon waiting for gloves. A woman approaches holding a stapler and asks that he show the new guy how it will turn to Skittles if he touches it. He complies with such weariness that you immediately see how debilitating this gift is to his life. Then the phone rings and he attempts to answer it - Skittles. He gets angry and pounds his fists on the desk - Skittles. The whole thing is pretty funny, and while I appreciate the frustration that such an affliction would cause, I thought he should be happy it only works through his hands or he wouldn't be seated so comfortably in his chair. And of course I wondered who was dressing him in the morning since he isn't sitting at his desk naked. Wear the rainbow isn't as catchy a slogan - it just sounds sticky.