That Coffee Looks Like A Sandwich

I saw a commercial for McDonalds coffee the other night during an airing of Bones. It featured a bunch of people in a park meditating with the typical "om" humming, and then pans over to someone who is humming "mmm" and eating an egg mcmuffin. Then it goes into the joys of McDonalds coffee. I fid it a bit odd that never once in teh commercial does anyone partke of the target item. If you look very carefully you can see that the guy has some coffee on the ground next to him, but he is mainly completely absorbed in his breakfast sandwich and at no time does he take a drink. At the end when he walks by and entices the meditaters (is that a word? it is now) by the smells of his breakfast - it is the bag that is the center of attention. And last I checked you don't usually put coffee in the bag. I found all of this pretty weird - I mean if the whole point of your ad is to feature the coffee, shouldn't that be what the people are enjoying and smelling and, hey call me crazy, drinking?