That's Some Warm And Fuzzy Banking

I am enjoying 1st Bank's commerrcials - the one where two guys are in the coffee shop and they have the same shirt (which gets ripped off one of them) and same order (of which the same guy's gets knocked to the ground) all to illustrate how 1st bank protects your identity - very amusing. The other one features a guy frolicking (because what other word is there?) on the grass with lots of cute bunnies, and his friend in shining armor who wanders over. Apparently these are surreal examples of what these guys are doing online - the knight is "gaming" and the guy with the bunnies is... banking? It also apparently smells like cookies in the ether that is the realm of online banking with 1st bank. Totally random and weird, but I love it. The final commercial I have a little questoin about: in it the guy and his girlfriend are stranded in a very remote location and they call his bank's customer service. A guy in a shack 100 yards away answers because he is the customer service rep. This is a funny take on the whole outsourcing thing, btu what I don't get is that once the couple realizes they are talking to someone who is as far out of town as they are, the first guy hangs up. Doesn't he still need his problem solved?