Monday, March 24, 2008

Spit Charm

There is a new ad for Big Lots that states one reason they have so many great deals is because of packaging changes by companies. It features a great example of this, with a group of executives in a boardroom discussing the need to attract more female consumers. To do this they have , decided to change their mermaid mascot to a merman, and voila, a cloth is whipped away to reveal a merman complete with trident standing there. Clearly this approach is going to be successful because the lone woman executive is immediately attracted to the merman,and either he feels the same or he has been trained to flirt in order to increase customers because he spits water quite alluringly her way. I find this very funny, although I do hope it doesn't catch on amongst land dwellers as a way to express your interest.

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