Sunday, November 25, 2007

Sissy Boy Truck

They have brought back the Toyota Tacoma commercial which shows two guys eating in their car and one of them places a drink on the dash, whereby the driver puts a coaster underneath it. The intended message is that the tacoma is more luxurious inside than your average truck. The message delivered is quite different, however. First, by placing the drink on the dash, it seems as though the truck doesn't have cup holders - a feature found on pretty much every vehicle, and one that most people enjoy and would be sorry to lose. Not a good selling point (and false since according to one discussion I found there are 9 cupholders in the tacoma). Second, the finicky owner sends a message that only sissy boys who worry about water rings drive this truck. Probably a worse selling point. Thirdly, the guys are sitting in a driveway eating - why don't they just go in the house? Not really a selling point at all, but stupid nonetheless.

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