Ch- EW-ing Gum

So I saw a commercial last night for trident, that said something about it being happy gum or whatever. The ad featured two old people in a home, and the guy blew one of those party horn things and the lady’s pigtails curled up, and then she blew up a balloon and he puffed up and floated away. So, if the correlations are correct, than apparently she breathes helium. Which is still less creepy than a really old lady with long pigtails.