Dude, That's A Girl Car

The new Chevy Traverse is clearly a chick car. It looks like a totally normal crossover vehicle, but I have never seen such a specifically targeted ad campaign before, so it must be for women only. In case you haven't seen the commercial, it features a woman in the car stopping on the street because it is raining shoes. She quite understandably gets out of the car to gather up as many as she can, and utilizes the storage space in her Traverse to hold as many shoes as possible. Not exactly a man friendly spot. nor is it especially the most effective either, since every time I see it I think it is an ad for DSW Shoe Warehouse rather than for a car. It also assaults my sense of logic, because while I would totally be grabbing shoes with abandon if they started raining from the sky I would A) wait for them to stop falling in order to avaoid being clonked on the head by an especially heavy wedge or impaled on a stiletto, and B) make sure I was getting pairs of shoes. Imagine how frustrating it would be to get home and find your whole treasure trunk of shoes contained only lefts. Anyway, with the female focus of this advertising, I'm left to wonder why the Traverse is so specifically for women, as well as why, if intended solely for us girls, they didn't give it a girlier name. Like maybe, the Chevy Epicene.