Hard Core Stupid

Picture this - a woman crashes her car through the wall of the bathroom, gets out, and proceeds to clean the tub and tile. The tagline is: "Tilex - hard core clean." Now, please explain to me what the hell any of this means. Tilex does such a great job cleaning your bathroom that you don't care if you destroy it with your car? Tilex turns you into a demolition derby driver with a penchant for clean grout? The fumes affect your ability to operate heavy machinery? I don't get it, and I doubt I'm getting any Tilex anytime soon.