And How Do They Wink?

Tis the season when we start to prepare for tax time - which means it is the time for H&R Block's "we have people" ad campaign. Most of these are decent, but I saw a new one last night that left me a bit puzzled. In it, a guy is pushing a wheelbarrow full of cash down the street, and he stops to explain that he got by using H&R Block's second look service where they look at old returns and maybe find additional refunds. But here's the weird thing: all the people are cyclops. Say what? I don't understand the purpose of this. If the guy with the refund had two eyes, or his H&R Block agent was there and he had two eyes, then when the cyclops lady asked how they got the idea for a second look there would be a clever correlation between one look/one eye and second look/ two eyes. But if everyone has only one eye, then it is just people talking about their taxes, just the same as it would be if they all had two eyes. So why the one eye?