Friday, April 25, 2008

Warm Delights, Cold Comfort

I have a little bit of a problem with the commercials for Betty Crocker Warm Delights. They feature a variety of women (pregnant in the kitchen, single by the tv) sitting at home alone eating these little cakes. Now we all know that these products are marketed to women - who else is typicaly going to eat an entire cake? And yes, I have eaten my share of these, especially while pregnant. My question is - can we please try to jazz up the situations we might find ourselves in while eating these for the commercials? We know that pregnant or tired moms will indulge in chocolate, as will lonely ladies who are dateless on Saturday night (I've been that too). But does it have to be rubbed in? Beer commercials don't show fat guys sitting on their boxers watching baseball in their lazy boys while they don a six pack. Instead they feature glamorous situations with hot girls so the guys feel like maybe they will be cooler if they have that brand of beer. Can't we have a little suspension of reality too? We know the types of situations when we are likely to sit around shoving chocolate cake in our mouths, and they aren't the most glamorous, but would it kill the ads to gloss over that a little? After all, nobody loves gloss like tha ladies.

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