Secret (Insurance) Agent

There seems to be a theme for car insurance companies to have stupid commercials that barely relate to the product. Yesterday I talked about the dumb dancing Geico commercials (guess what, dancing like an idiot IS easy), and today I want to talk about Esurance.com. I don't like their animated superhero/spy girl commercials. The first one at least made a little bit of sense - she was being chased by bad guys and had to buy a car quick to get away. Being able to buy and print her insurance on the spot made her transaction with the car go faster and so she was able to get away. This was stupid in terms of the cartoon factor, but at least it served to really highlight the featres of the product. Then the commercials chose to stick with this character in different situations, and now is has evolved into just a bunch of random vignettes with robots or monsters or whatever, and nothing has anything to do with car insurance except that she keeps talking about it. Dumb. I guess they are trying to go with the feeling of a continuous story like the old coffee commercials, but they have failed at establishing any sort of coherent story line. And of course, those coffee commercials were stupid, too (even thought they did have Giles from Buffy).