Thursday, April 24, 2008

Bribery.com

I have written before about an ad I liked for Hotels.com - the one featuring two shampoos. Well, there is a new one out there, and this one I think misses the mark. In this new ad a family is checking into a hotel and someone makes a comment about leaving a review on Hotels.com, and the bellman says "I think you will" while opeing a suitcase full of cash. this is not funny, and in my mind, completely undermines the whole principle of a site where regular people leave reviews for hotels. Subtle, ambiguous hints that maybe hotels are going out of there way to garner good reviews is funny. Outright bribery not so much. How can we trust the customer reviews if Hotels.com is actually telling us different places might be bribing the guests? I think they just shoot themselves in the foot with this spot. But hey, that's me. And I can totally change my mind if someone wants to show up at my door with a bag of cash.

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