Wendy's Gets Off The Short Bus

I have some hope for Wendy's commercials yet: their latest ads feature comments on the economy as compared to the value menu. The best one features two guys sitting around eating the $.99 cheeseburger and one says to the other that his burger has already appreciated in value. To make his point he asks for a dollar from the second guy, who complies. Then he asks if he can have the second guy's burger, and when he won't give it to him, he says that proves his point. Pretty clever. So either Wendy's has ditched the dingbats they previously had in charge of their marketing campaign in favor of smarter, more clever folks, or the stupidity of earlier ads was just a temporary affliction. Regardless, when the ads are better the viewers win. Yay!